The Rise of Streaming Stats: Why We Need to Be Cautious About This Trend

 

In recent years, streaming platforms like Audiomack, Spotify, Apple Music, and Boomplay have become the dominant way that people listen to music. With the rise of these platforms has come a new emphasis on streaming statistics and the numbers that artists are able to generate. While streaming stats can be a useful tool for understanding which artists and songs are resonating with audiences, there are also some potential negative implications of this trend that we need to be aware of.

First and foremost, the focus on streaming stats can lead to a homogenization of music and a decreased emphasis on artistic expression. When artists and record labels become overly focused on generating high streaming numbers, they may be more likely to prioritize commercial success over creativity and originality. This can result in a glut of formulaic, derivative music that is designed to appeal to the broadest possible audience.

In addition, the emphasis on streaming stats can also create an uneven playing field for artists. Certain genres and styles of music tend to perform better on streaming platforms than others, and this can make it more difficult for artists in less popular genres to gain visibility and recognition. This is particularly true for artists from regions like Africa, where streaming platforms may be less well-established and less heavily used than in other parts of the world.

Furthermore, the focus on streaming stats can also create a culture of comparison and competition among artists that can be harmful to the industry as a whole. When artists are constantly measuring themselves against each other based on streaming numbers, it can lead to a sense of rivalry and animosity that detracts from the collaborative spirit that is so essential to creating great music.

Finally, the emphasis on streaming stats can also create an unrealistic standard of success for artists, particularly those who are just starting out in their careers. When artists see others generating millions of streams, it can be tempting to focus solely on achieving those same numbers rather than on developing their own unique sound and style

To conclude, while streaming stats can be a valuable tool for understanding the popularity and reach of artists and songs, we need to be cautious about placing too much emphasis on these numbers. We must ensure that we continue to value creativity, originality, and diversity in music, and that we support artists in all genres and regions. Ultimately, music is about more than just streaming stats, and we must never lose sight of that fact.

Ebenezer Ansah-Boafo