The Ghana music industry has been on the rise in recent years, with some artists gaining recognition both locally and internationally. However, one of the biggest hindrances to the growth of the industry is the attitude of some individuals, particularly social media influencers and content creators. Recently, Tiktok star …
Read More »Acknowledging the Responsibility of the Media in Building Ghanaian Music Industry: A Tribute to Shatta wale(shatta movement), Sarkodie and Stonebwoy
Some time ago, Shatta Wale, Sarkodie, and Stonebwoy spoke out about the important role that the media plays in taking Ghanaian music globally. Unfortunately, their message was misinterpreted and they were labelled ungrateful. But the truth is, they were right. The media has a crucial responsibility in promoting and …
Read More »The Role of Media in Elevating Ghanaian Music on the Global Stage
The Role of Media in Elevating Ghanaian Music on the Global Stage Background: The Ghanaian music industry has seen tremendous growth and development in recent years. However, to truly compete on the global stage, it’s important to recognize the critical role that media outlets play in elevating our artists. In …
Read More »The Importance of Valuing Quality in Our Entertainment Industry
As a music fan or entertainment enthusiast in Ghana, you probably want to see your favourite artist succeed and win. But have you ever stopped to consider the impact of the media on our entertainment industry? In recent times, it seems that some Ghanaian media outlets have been more …
Read More »The Dark Side of Musician Lookalikes in Ghana: Media Bias Concerns
The media has a significant influence on the music industry, and their coverage and promotion of certain artists can make or break their careers. In the case of musician lookalikes in Ghana, it is concerning that the media is giving them more attention and hype while ignoring up-and-coming artists …
Read More »The High Costs and Low Returns of Music Promotion in Ghana’s Industry
It’s no secret that the music industry in Ghana is a challenging one, especially for independent artists trying to make a name for themselves. From getting their music heard by the right people to find the right avenues for promotion, up-and-coming artists face numerous obstacles. However, one of the …
Read More »Amenfi West: You won’t believe this happened at Bobby Zaro’s Easter Funfair at Uptown Hotel (pictures +videos)
Easter is not a time to be alone. It’s a time to move out and explore with friends and families. Funfairs are seen as family entertainment, and most include a significant number of children’s rides. Many of these are smaller-based rides like a merry-go-round, train rides, and many more. Bobby …
Read More »Appreciating Small Victories: Supporting Up-and-Coming Artists in Ghana’s Music Industry
The music industry in Ghana is undoubtedly one of the most vibrant in Africa, with a constant influx of new talents. While up-and-coming artists are abundant, the harsh reality is that many of them do not appreciate small progress. This is often due to the comparisons made between these …
Read More »The Rise of Streaming Stats: Why We Need to Be Cautious About This Trend
In recent years, streaming platforms like Audiomack, Spotify, Apple Music, and Boomplay have become the dominant way that people listen to music. With the rise of these platforms has come a new emphasis on streaming statistics and the numbers that artists are able to generate. While streaming stats can …
Read More »The Hypocrisy of “Support Your Own” in the Ghana Music Industry
The music industry in Ghana is known for its rich and diverse sounds that showcase the country’s unique culture and talent. However, despite the call for industry players to “support your own,” this sentiment is often not put into practice. As someone who has worked with various players in …
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