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The Vodafone Music Awards is an annual event that celebrates Ghanaian music and recognizes the contributions of various musicians to the industry. This year’s awards ceremony promises to be exciting, with several categories fiercely contested.
One category that has caught the attention of music lovers is the Artiste of the Year award. Two musicians, Piesie Esther and Black Sherif, are considered the top contenders for the award. Interestingly, Piesie Esther is a gospel artist, while Black Sherif is a secular artist.
The campaigns for the award have been intense, with the PR teams of the two artists taking turns to showcase the strengths of their respective candidates. The campaigns have been visible on social media, radio, and TV, where the PRs have highlighted their artists’ achievements, their impact on the music industry, and their influence on the youth.
Piesie Esther has been in the music industry for several years and has released numerous hit songs. She is known for her soulful voice, inspiring lyrics, and her ability to connect with her audience. Her music is a fusion of gospel, highlife, and contemporary sounds. In 2022, she released her song titled “Waye me yie” which has received critical acclaim and has topped several charts.
On the other hand, Black Sherif burst onto the music scene in 2020 with his hit song “Money” which became an instant hit. He followed up with ” First & Second Sermon,” which became even bigger hits. In 2022 he released Second sermon remix with Burna Boy, Kweku the Traveller and Soja before releasing his “The Villain I never was” album amassing millions of views on YouTube and the various Digital streaming platforms. Black Sherif’s music is a blend of highlife, hiplife, afro beats, hip hop and drill music with thought-provoking lyrics that resonate with the youth.
The fact that Piesie Esther is a gospel artist and Black Sherif a secular artist has added an interesting twist to the competition. Gospel music is known to have a massive following in Ghana, and Piesie Esther’s message of hope and inspiration has touched the hearts of many. Black Sherif’s music, on the other hand, speaks to the struggles and aspirations of the youth and has become a voice for the voiceless.
It is not surprising that the campaigns for the Artiste of the Year award have been intense, as both artists have a strong case for winning. The winner of the award will not only be recognized as the best artiste of the year but will also cement their place in the Ghanaian music industry.
In conclusion, the Artiste of the Year category at this year’s Vodafone Music Awards is shaping up to be a competitive one, with Piesie Esther and Black Sherif leading the pack. It is exciting to see the campaigns from their PRs on various platforms, and music lovers are eagerly waiting to see who will emerge as the winner of the coveted award.
In your opinion, who do you think will win?
Ebenezer Ansah-Boafo
