How the Attitude of Withholding Promotion Due to Financial Reasons Hinders the Growth of the Ghana Music Industry

 

The Ghana music industry has been on the rise in recent years, with some artists gaining recognition both locally and internationally. However, one of the biggest hindrances to the growth of the industry is the attitude of some individuals, particularly social media influencers and content creators.

Recently, Tiktok star Asantewaa made a claim that she has stopped promoting music because artists are broke and cannot afford her services. While this may seem like a valid reason, it actually highlights a major problem in the Ghana music industry.

Many artists struggle financially due to the lack of proper structures and support systems in place to help them succeed. They often have to rely on personal funds or the support of family and friends to produce and promote their music, making it difficult for them to afford the services of influencers and content creators like Asantewaa.

However, this attitude of withholding promotion because of financial reasons does not help the situation. In fact, it only exacerbates the problem and hinders the growth of the industry. Artists rely heavily on the support of influencers and content creators to help them gain visibility and reach a wider audience. Without this support, many talented artists may never get the recognition they deserve, which ultimately hurts the industry as a whole.

It’s important for social media influencers and content creators to understand their role in promoting the Ghana music industry and to be willing to work with artists of varying financial backgrounds. While it may be understandable that some services require payment, it’s also important to recognize the value of supporting emerging artists and the potential benefits it can bring in the long run.

The attitude of withholding promotion because of financial reasons has hindered the growth of the Ghana music industry. It’s important for influencers and content creators to understand their role in promoting the industry and to be willing to work with artists of varying financial backgrounds to help them gain the recognition they deserve. With more support from all sectors of the industry, the Ghana music industry can continue to grow and flourish.

Ebenezer Ansah-Boafo